CEEM Takes Over LA County Fair, Continues Legacy of Economic Empowerment within the African-American Community

CEEM Takes Over LA County Fair, Continues Legacy of Economic Empowerment within the African-American Community

Economic empowerment and wealth building is a major necessity in the African-American Community. According to the founder of Cooperative Economic Empowerment Movement (CEEM) Reggie Webb, in the Inland Empire, as in Greater Los Angeles area, African Americans are 7 percent of the population but own less than 1 percent of revenue from business ownership.

"Nowhere in America do we have a representative share of business revenue. Changing this paradigm is essential to improving our economic health and increasing the number of our families that are middle class. CEEM is here to change that by uniting our community around our market potential and providing support to Black-owned business and individuals that allow them to operate successful enterprises while committing to operate in line with shared core values that create a community ethic driving greater prosperity." - Reggie Webb, Founder

CEEM is also bringing awareness to this issue in a fun and engaging way during the weekend of September 13 to September 15 at the Los Angeles County Fair in Pomona, California. This will be the second year that CEEM is "taking over" the fairgrounds.

The 2nd Annual CEEM Weekend at the LA County Fair will feature a “Tribute to Black Influence on Popular Culture!” The lineup includes musical acts and special celebrity appearances including:

  • Friday: Ray Wimley (positive hip-hop artist recently featured freestyling alongside Common)

  • Saturday: Candace Boyd (singer, songwriter, performer); Rujohn takeover featuring King Bach & Friends (international social media superstar, actor and influencer)

  • Sunday: Gospel music by Rubi Green (contemporary gospel infused with hip-hop)

“We are thrilled to announce these artists that will truly bring our CEEM Takeover Weekend to the next level.  CEEM will be adding names to this lineup over the coming weeks and are excited to deliver a diverse group of artists that will highlight black culture’s enduring and growing influence.” stated CEEM’s CEO Kyle Webb. 

Other festivities include:

  • Inspiring panel discussions led by African-American entrepreneurs and business owners

  • A student-led pop culture art exhibit

  • A fun and interactive Kids Zone

  • Delicious soul food and fare from a variety of Black-owned businesses and vendors

  • Inspirational Gospel Sunday

I recently interviewed Mr. Kyle Webb where he chatted more about CEEM and their contributions to the Black community, and community as a whole, as well as what guests can except for the CEEM weekend at the fair. Check out the interview below:

The LA County Fair is located at the Pomona Fairplex at 101 W. McKinley Avenue in Pomona. Use promo code CEEM2019 to receive $8 tickets at lacf.com/buy-tickets.

For a detailed schedule and moreinformation, visit www.CEEM.coop/LACF, or follow CEEM on Instagramand Facebook @CEEMCoop and Twitter @ceem_ie.

Naomi K. Bonman is the founder and editorial director of Purposely Awakened, a digital media agency for millennial activist and change agents of color. A digital media maven at heart, Naomi is also a journalist, screenwriter and digital content creator. Originally from Southern California, Naomi received her B.A. in Mass Media Arts with a concentration in Journalism from Clark Atlanta University and her Masters of Public Administration from Keller School of Management of DeVry University.