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Mission: To empower, enlighten and educate people of color to realize their purpose and highest potential through multi-media (digital news, video content, podcast) and apparel.

Vision: To be one of the top media agencies that bridges the gap and connects cultures from coast to coast.



We originally started as a youth centered magazine in August 2010 under the name of Urban Centric. Our first writers all came on board by word of mouth through Facebook promotions and we’re stationed all through out the World—from Africa to the Unites States, which included the States of Michigan, Louisana, California, New York and Georgia.

In the summer of 2013, we re-branded to Sophisticated Urban Minds, but took a break shortly after from 2014 until July 2016. We needed to “find our voice”.

In July 2016, Purposely Awakened was born. The name was brought to our founder by God. It really just popped in her head one day. Since then Purposely Awakened grew rapidly to over 19,000 followers in just the span of a year!

Now we are ready to take over and continue to grow our tribe off social media!